During my tenure at Laundrylux as the Marketing Project Manager & Senior Visual Designer, I played a pivotal role in developing and executing a comprehensive suite of marketing collateral for both the internal sales team and our network of distributors across North America. My responsibilities encompassed the entire lifecycle of these materials, from conceptualization and design to production and distribution.
The primary objective of these design pieces was to effectively promote the Wascomat commercial laundry brand to prospective store owners, highlighting its unique value propositions and driving brand awareness. I crafted a variety of marketing assets tailored to different stages of the sales funnel and target audiences. These included brochures, direct-mail postcards, one-page flyers, pull-up banners, and exhibition/trade show signage.
Additional design pieces included "how to" instructional signage for placement within the laundromat location. We also offered multilingual translations for locations serving bilingual communities.
